The packaging of a product can really bring the brand to life. From the design of labels across a wide range of products, to smaller, one-off projects, the objective is always to create eye-catching and memorable designs that build on the brand’s identity and effectively communicate the products USPs.

simple baby

Back in 2002, Simple briefed Brewer Riddiford to design the packaging for their new Baby Skincare range. My concepts were chosen by the client and I went on to design the complete range, including the new Simply Baby logo…

simple sun

This was one of my first major projects as a junior designer; a complete rebrand of the Simple sun-care range. Working for Brewer Riddiford in Covent Garden, I designed the labels across the complete range, including the core products, aftersun and children’s sun-care too…

barn farm drinks

This award-winning, premium juice drink company wanted to rebrand their drinks, to elevate their image and appeal to a more sophisticated audience. The new design reflects their authentic, ethical and absolutely delicious pressed fruit juice range.

the light mind

This new Journey to Calm aromatherapy gift box by The Light Mind contains products made from natural, eco-friendly ingredients and essential oils. The packaging reflects a strong sense of calm and wellbeing.


Aromapersonal is an innovative range of cleaning and personal products, with beautiful fragrances for home carers. The products contain essential oils and natural ingredients for the therapeutic benefit of the carer and the person being cared for.

disney store packaging

Whilst working for an agency in Essex in the early 00s, I was the lead designer in creating new artwork for an innovative packaging range for the Disney Store – lots of fun!