the light mind

Founded by Jo Rose in 2014, The Light Mind offers a myriad of services and programmes in the field of hypnosis and self-healing.


I was commissioned to create the packaging for Jo’s new Journey to Calm aromatherapy gift box, and the labels for the contents within. With all the products made from natural, eco-friendly ingredients and essential oils, the packaging design needed to project this sense of calm and wellbeing.

The brief / project objectives

The gift box is a top quality, plain white container which needed a beautifully designed box sleeve to bring the product to life, with branding and to reflect the premium, natural, plant-based products within.


The soft, calming colours, together with the handwritten product title, Joanna Rose’s signature and the freeform brush-strokes create a sense of authenticity and clearly reflect The Light Mind brand values.


The subtle gold foil on the logo and product description elevate visually lift the design and add to the premium feel, drawing the customer’s attention to key aspects of the design.


I worked closely with the client and with the print company to get the details exactly right; creating the bespoke box sleeve cutter from scratch and working through several prototypes to make sure the sleeve fitted the box perfectly.

Also included in the box was a beautiful mindful booklet, to guide the customer through the box and its contents. Throughout the booklet I used natural, photographic images of sunrise, lavender and outdoor spaces, with added lens flare and sunlight effects to create a sense of serenity and complement the brand colours.



The photographic images are contained within a brushstroke effect, which again builds on the effect used on the cover design and also denotes freedom and individuality. The loose form and lack of hard edges reflects the meditation process where one’s mind is free. Translucent borders allow the background image to show from behind, also adding to the effect of freedom and fluidity of form. Key words in the main body text have been highlighted in the handwritten font, to help the reader focus on what’s really important here.