Press ads should contain a catchy headline, striking graphics and just enough information to peak a reader’s curiosity. 


The content can be typographic and grab the reader’s attention with clever copywriting, or rely on strong imagery; photographic or illustrative, or a combination.


the brief / project objectives

The above press ads are all very different in tone, styling and messaging, reflecting the varying brands and the way each communicates with its audience.


Here are my top tips for creating effective press ads:


  • Make sure the message is clear and concise
  • Use headlines effectively
  • Simplicity is key – don’t try to communicate too many messages at once
  • Consider the image carefully and make sure it matches the tone of your brand
  • Always include a strong call to action