MJB Avanti are Chartered accountants offering a variety of accounting services, including franchise advice and support. They wanted a fresh new brochure that would speak directly to prospective franchisees, enticing them to book an appointment to discuss the opportunities available to them.
Having recently worked with MJB Avanti on their rebrand, I understood that their key objective in their new brand was to reflect ‘modern accounting services, built on traditional values’. Their brand identity features bright, bold colours, juxtaposing contemporary sans-serif fonts with more traditional serif fonts. So the brochure design builds on this, using black and white photography alongside bold graphics, creating a contemporary, professional look.
The brochure was always intended to work not only in print, but also as a digital version too, that could be easily and widely circulated and of course featuring hyperlinks, to help the audience quickly click through to other helpful resources.
“We have now been working with Joy for over 2 years, she has worked on everything from our new logo to letterheads, compliments slips, banners, brochures, and a slide deck. In the beginning she seamlessly blended old with new following the merger of two practices and the new brand has evolved under her. Joy is completely transparent with costing, and always provides alternative options so we can discuss the best fit for our brief. What really sets Joy apart is her understanding of our brand, and her ability to produce something that we haven’t even asked for, simply put, Joy gets it. Everyone needs a Joy on their team to help bring their ideas to life.”
Emma-Louise | PA To The Director / Head Of Administration