Dragon Equipment launched their first product, a concrete crusher, in 2019. Targeting the home DIY hire market as well as independent landscapers, they had big plans to expand their range of construction and landscaping machines over the next few years.

The brief / project objectives

The clients really wanted a ‘simple’ logo which would have maximum impact. A vital element was that it would need to be laser cut in metal, which is why the eye of the dragon emblem is connected and will therefore not fall out when cut.


The logo works effectively across a range of colours, printed on machines, clothing and of course across all marketing activity, including digital media.