digital brochure

MAD-HR is an award winning HR consultancy and I’ve had the privilege to work with its founder, Carole Burman, since the company’s inception in 2014. It’s been an absolute joy to watch Carole and her team go from strength to strength as the company has grown – collecting many prestigious awards along the way!


The team at MAD-HR had collated the content for a new digital guide, to help new employees settle into their new role and better understand the ‘MAD‘ culture. It was then over to me to bring this content to life; with exciting layouts, imaginative imagery and on-brand infographics to illustrate the client’s key concepts and reflect MAD-HR’s unique  personality.

the brief / project objectives

Working closely with the client, I designed an 82-page digital brochure, covering all aspects of MAD-HR’s culture, mission, vision and values.


The client is (rightly) proud of its unique and positive work culture and, as suggested from their name, they don’t take themselves too seriously. So the visuals and layouts were carefully designed to capture what MAD-HR are all about and provide a real flavour of their Make A Difference ethos.


Each MAD-HR colleague plays an integral part in making their business a success, so photos of and quotes from team members were sporadically included throughout the brochure.

what the client says

“Thanks for your fantastic support as always Joy! I really value you as a member of my back up team and I couldn’t have made as much progress with my business as I have without you. I just wanted you to know how much I appreciate what you do and the advice that you provide.”
Carole Burman | Managing Director