Following the success of the Youth Pack for 16 year olds, the client commissioned a new pack specifically for 10 year olds, following the same physical format of an exciting branded wallet containing a booklet and a leaflet, plus also a pen set.
With a much brighter colour palette to appeal to this younger age group, the design across the campaign features a distinctive wallpaper, featuring the number 10 in a myriad of fonts, behind bold comic-style graphics, to introduce the campaign with a bang!
The tone of voice is punchy and seeks to excite the young audience to find out what’s within the pack and want to get involved.
The pack features:
The number 10 is an important part of the visual branding, as we know that children of this age are usually proud of having reached ‘double-digits’. The language is light-hearted without being patronising and the graphics are fun and engaging; with a contemporary colour palette that steers clear of traditional gender-based colour palettes. The leaflets are interactive, allowing the children to draw directly onto the pages, to reflect their own experiences and as such enrich the survey outcome.