LOGO DESIGN
A logo that communicates.
The Burch Media brand identity draws on the concept of communication and story-telling, avoiding the usual media visual clichés and reflecting the essence of what Burch Media does.
The brief / project objectives
Burch Media is run by the talented duo, Kevin and Sally Burch. Kevin, a former BBC Look East and East Anglian Daily Times journalist, is now a freelance video journalist, film-maker, drone operator and media trainer, with over 30 years’ experience in the media industry. Sally also has over 30 years of production, organisational and interpersonal skills in the radio industry, and was previously Producer of the Mark Murphy breakfast show on BBC Radio Suffolk.
Together they specialise in producing bespoke media for a wide variety of clients. They are well-known for their personable approach; it takes a special skill to put people at ease in front of the camera, and Burch Media has this in spades.
the logo inspiration
Ultimately, Kevin and Sally are communicators. Their job is to find the human angle to every story; helping their clients connect better with their audience.
The Burch Media brand identity draws on this concept, with subtle speech bubbles in the b and d, signifying the idea of communication and story-telling. By avoiding the usual media visual clichés, I’ve created a brand identity that really reflects the essence of what Burch Media does.
The execution of the logo is clear and crisp; the colours are positive and energetic (reflecting the people behind the brand) and the fonts are contemporary, with rounded forms that give a relaxed, human feel.
The strap-line bullets are concise and to the point, clearly showcasing Burch Media’s key specialities.
As shown below, I also created a stacked version of the logo – in a square format that could be used as a social media profile icon – as well as reversed colour versions to provide flexibility in their visual brand.
here’s what kevin and sally think:
“The great thing about Joy is that, because of her wide experience, she’s able to grasp a concept straight away and translate that into a design that works and says everything you need it to.
We had an initial chat, outlining a look which was simple and clear, and Joy came back in no time at all with a logo which was perfect. It was sent to us in various formats to suit all uses and she’s on hand to advise and support at every step.
We now use the logo online, on stationery and on branded clothing.
We have no hesitation in recommending Joy.
Excellent all round”
