Direct Mail Campaign
Campaign pack
Aimed at individuals aged 16 and older, I crafted this engaging headline and supporting graphics to emphasise the importance of their opinions and demonstrate how, as the voice of their generation, they can truly make an impact.
This information wallet was custom-designed to hold booklets and a postcard, crafted from recyclable card without any plastic fastenings.
The campaign message, “Think Again,” not only confronts any misconceptions young people might have about the significance of their opinions, but also encourages them to reconsider if they are thinking of exiting the survey.
Additionally, participants will be prompted to reflect on their opinions and values while completing the survey, making “Think Again” pertinent to this reflective process.
The graphics are fluid and expressive, symbolising freedom of speech and the importance of individual ideas. The campaign slogan is presented in bold, large type to convey the message clearly and quickly, while the smaller hand-drawn fonts introduce a lighter, more approachable tone that resonates with the young audience.
Each item in the pack features a hand-rendered graphic stamp on the cover, reinforcing the idea that participants’ opinions matter and that they can truly make a difference. The prominent ’16+’ indicates that the young person is now eligible to access what was previously off-limits, adding an element of exclusivity.
