Understanding Society Annual Reports
Bold, eye-catching reports
Innovative reports that champion the results collated over the year
Each year, careful consideration is given to the design of Understanding Society’s Annual Report, highlighting the Study’s accomplishments from the past 12 months. Typically, the reports are released in both digital and print formats, making it essential to develop designs that function well in both mediums. Cutting-edge printing techniques are employed to enhance the printed reports, providing a premium experience, while the digital versions leverage interactive features like hyperlinks.
The glossy cover features die-cut circles that reveal small sections of an illustration that spans the inside of the cover and an additional throwout leaf, which folds beneath the cover.
The full illustration reflects the diversity of the UK population, in terms of age, ethnicity and gender. By revealing specific people / groups of people through the apertures of the cover, we visually illustrate the focus of the surveys and how different people / groups of people are analysed in the Study, to represent the diversity of the UK population.
The illustrations are comprised of block colour (in the Understanding Society brand colour pallet) with overlapped layers to give a screen-print effect. This creates a distinctive style that flows through the publication, signifying the overlapping themes of the study and analysis.
I created the illustrations throughout this brochure by drawing over photographic images to create an illustrative effect, that has a light tone but with a sense of realism. The circular theme, from the cover and throughout, reflects Understanding Society’s brand identity, but used in a completely new and exciting way.
The brief / project objectives
Understanding Society were keen to create a unique, stand-out brochure that stood apart from standard annual reports; with bold, bright graphics to really elevate the feel of the report and reflect the significance of the content within.
I developed a distinctive visual style that incorporates photographic and illustrative elements, to bring the layouts to life and illustrate the important statistics in a lively and engaging way. The images carefully reflect the diversity of the UK population and those that are analysed in the Study. The illustrative elements bring in the colours from the Understanding Society brand pallet and also help to distinguish the various sections of the report.
