Bold, eye-catching reports
Innovative reports that champion the results collated over the year
Each year, careful consideration is given to the design of Understanding Society’s Annual Report, highlighting the Study’s accomplishments from the past 12 months. Typically, the reports are released in both digital and print formats, making it essential to develop designs that function well in both mediums. Cutting-edge printing techniques are employed to enhance the printed reports, providing a premium experience, while the digital versions leverage interactive features like hyperlinks.
Each Annual Report is designed to follow a new, distinctive visual style that brings the content to life, illustrating the important statistics in a lively and engaging way. The images – whether photographic, illustrative or a combination – carefully reflect the diversity of the UK population and those that are analysed in the Study.
– The 2021 Annual Report –
This was the first printed publication since the pandemic; during which time all marketing material had been restricted to digital only. We were therefore keen to make the most of the printed medium and used innovative print techniques in the cover to really elevate the feel of this report and reflect the significance of the content within.
The glossy cover features die-cut circles that reveal small sections of an illustration that spans the inside of the cover and an additional throwout leaf, which folds beneath the cover.
The full illustration reflects the diversity of the UK population, in terms of age, ethnicity and gender. By revealing specific people / groups of people through the apertures of the cover, we visually illustrate the focus of the surveys and how different people / groups of people are analysed in the Study, to represent the diversity of the UK population.
The illustrations are comprised of block colour (in the Understanding Society brand colour pallet) with overlapped layers to give a screen-print effect. This creates a distinctive style that flows through the publication, signifying the overlapping themes of the study and analysis.
